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<url><loc>https://project66studio.com/fashion-beauty/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/video/p66-fb-film2-cover.jpg</video:thumbnail_loc><video:title>Fashion and beauty film: they love the look</video:title><video:description>+693% more visitors from AI assistants to US retail sites, and what turns admiration into orders.</video:description><video:content_loc>https://project66studio.com/media/video/p66-fb-film2-1080.mp4</video:content_loc><video:duration>24</video:duration><video:publication_date>2026-10-20T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
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<url><loc>https://project66studio.com/hospitality-restaurants/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/hr/p66-hr-film2-cover.jpg</video:thumbnail_loc><video:title>Hospitality and restaurants film: they love the food</video:title><video:description>60% of US diners use AI to choose where to eat.</video:description><video:content_loc>https://project66studio.com/media/hr/p66-hr-film2-1080.mp4</video:content_loc><video:duration>24</video:duration><video:publication_date>2026-10-21T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/video/p66-opening-film-cover.jpg</video:thumbnail_loc><video:title>Project 66 Studio opening film</video:title><video:description>Marketing and sales: where interested buyers slip away, and how a funnel catches them.</video:description><video:content_loc>https://project66studio.com/media/video/p66-opening-film-1080.mp4</video:content_loc><video:duration>49</video:duration><video:publication_date>2026-10-17T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/video/p66-signature-film-cover.jpg</video:thumbnail_loc><video:title>Project 66 Studio signature film</video:title><video:description>Four industries, then one real example: the Young Fashion Show website rebuilt for its sponsors.</video:description><video:content_loc>https://project66studio.com/media/video/p66-signature-film-1080.mp4</video:content_loc><video:duration>112</video:duration><video:publication_date>2026-10-17T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
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<url><loc>https://project66studio.com/insights/atelier-mercer/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/am/am-tuesday-poster.jpg</video:thumbnail_loc><video:title>Atelier Mercer: Tuesday nights, by the chef</video:title><video:description>The brief: fill 60 seats on a Tuesday night in January, without a discount. The answer: the Chef's Tasting, five courses, Tuesdays only, shown so guests crave it, with a dinner club chat and a reservation card with two tables left.</video:description><video:content_loc>https://project66studio.com/media/work/am/am-tuesday-720.mp4</video:content_loc><video:duration>33</video:duration><video:publication_date>2026-10-22T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/hr/hr-reel.jpg</video:thumbnail_loc><video:title>Atelier Mercer: the reel</video:title><video:description>The scallops seared, plated and served, made for Instagram and TikTok.</video:description><video:content_loc>https://project66studio.com/media/hr/hr-reel.mp4</video:content_loc><video:publication_date>2026-10-22T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/hr/p66-hr-evening2-cover.jpg</video:thumbnail_loc><video:title>Atelier Mercer: Friday at 8:30</video:title><video:description>The restaurant film: the chef's story, a table for four, Hokkaido scallops seared to order, the etched glass, a couple turned away at the door, and the last two tables reserved in three taps.</video:description><video:content_loc>https://project66studio.com/media/hr/p66-hr-evening2-1080.mp4</video:content_loc><video:duration>50</video:duration><video:publication_date>2026-10-22T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/insights/get-recommended-by-chatgpt/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/yfs/yfs-named-by-ai-d10-poster.jpg</video:thumbnail_loc><video:title>How Young Fashion Show got named by AI</video:title><video:description>10 search and AI crawlers let in, a map for AI assistants, 22 kinds of structured data, then 41 real buyer questions across 7 AI assistants. Before launch ChatGPT named the show in 29; ten days after launch, in 34.</video:description><video:content_loc>https://project66studio.com/media/work/yfs/yfs-named-by-ai-d10-720.mp4</video:content_loc><video:duration>32</video:duration><video:publication_date>2026-10-24T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/insights/maison-verane/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/mv/mv-perfume-brief-poster.jpg</video:thumbnail_loc><video:title>Maison Vérane: a perfume you can't smell, sold on a screen</video:title><video:description>The brief: sell a $145 perfume online to people who can't smell it. A rose you can almost touch, amber you can feel warm, smoke that stays in the air, and the moment someone leans in and asks what you are wearing.</video:description><video:content_loc>https://project66studio.com/media/work/mv/mv-perfume-brief-720.mp4</video:content_loc><video:duration>33</video:duration><video:publication_date>2026-10-23T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/video/mv-reel-poster.jpg</video:thumbnail_loc><video:title>Rouge No. 6: the reel</video:title><video:description>"POV: they ask what you're wearing." A vertical reel for Instagram and TikTok that ends on the product and the way to shop.</video:description><video:content_loc>https://project66studio.com/media/video/mv-reel-9x16.mp4</video:content_loc><video:duration>11</video:duration><video:publication_date>2026-10-23T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/video/mv-rouge-film-poster.jpg</video:thumbnail_loc><video:title>Rouge No. 6: the product film</video:title><video:description>Warm rose, amber and a trace of smoke, made to be remembered: the Maison Vérane eau de parfum, 50 ml, with the way to shop at the end.</video:description><video:content_loc>https://project66studio.com/media/video/mv-rouge-film.mp4</video:content_loc><video:duration>12</video:duration><video:publication_date>2026-10-23T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/mv/mv-logo-film-poster.jpg</video:thumbnail_loc><video:title>Maison Vérane: the logo film</video:title><video:description>Gold dust gathers into the Maison Vérane monogram: the brand's signature opening for films and social media.</video:description><video:content_loc>https://project66studio.com/media/mv/mv-logo-film.mp4</video:content_loc><video:publication_date>2026-10-23T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
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<url><loc>https://project66studio.com/insights/possena/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/possena/possena-five-seconds-poster.jpg</video:thumbnail_loc><video:title>Possena in five seconds</video:title><video:description>The brief: explain an AI product in five seconds to someone who has never heard of it. Every job wants a different you; paste a job, add a resume, see the roles that fit, watch a cliché rewritten, and join for free.</video:description><video:content_loc>https://project66studio.com/media/work/possena/possena-five-seconds-720.mp4</video:content_loc><video:duration>36</video:duration><video:publication_date>2026-10-20T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/sw/p66-sw-product-cover.jpg</video:thumbnail_loc><video:title>Possena: the product film</video:title><video:description>The product film: say what you want next, paste the job, add your resume, see the roles worth your time and why they fit, then a resume and cover letter written for this job.</video:description><video:content_loc>https://project66studio.com/media/sw/p66-sw-product-1080.mp4</video:content_loc><video:duration>54</video:duration><video:publication_date>2026-10-20T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/insights/speaker-website-olia-stasiuk/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/speaker/speaker-website-built-poster.jpg</video:thumbnail_loc><video:title>How the speaker website was built</video:title><video:description>Six ways in from the homepage, 115 layout rules for every phone and laptop in English and Ukrainian, a free 22-question assessment and a 5-lesson course that lead to the paid program, 305 steps, 22 redirect rules and 16 pages tested for accessibility with 0 issues.</video:description><video:content_loc>https://project66studio.com/media/work/speaker/speaker-website-built-720.mp4</video:content_loc><video:duration>32</video:duration><video:publication_date>2026-10-21T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/speaker/speaker-stage-poster.jpg</video:thumbnail_loc><video:title>One talk on stage, turned into the next booking</video:title><video:description>The brief: turn one talk on stage into the reason they book the next one. AI for Human Performance, on 35+ stages: her real IT Arena moment with her own sound, her stages, and the booking card.</video:description><video:content_loc>https://project66studio.com/media/work/speaker/speaker-stage-720.mp4</video:content_loc><video:duration>33</video:duration><video:publication_date>2026-10-21T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/insights/young-fashion-show/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/yfs/yfs-website-built-poster.jpg</video:thumbnail_loc><video:title>How the Young Fashion Show website was built</video:title><video:description>From 6 calls and 266 messages to a website live 13 days after the contract was signed.</video:description><video:content_loc>https://project66studio.com/media/work/yfs/yfs-website-built-720.mp4</video:content_loc><video:duration>39</video:duration><video:publication_date>2026-10-24T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/yfs/yfs-automation-poster.jpg</video:thumbnail_loc><video:title>How one application automation was set up</video:title><video:description>One form for eight kinds of request, every answer in the CRM the moment it is sent, 145 checks passed.</video:description><video:content_loc>https://project66studio.com/media/work/yfs/yfs-automation-720.mp4</video:content_loc><video:duration>32</video:duration><video:publication_date>2026-10-24T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
<video:video><video:thumbnail_loc>https://project66studio.com/media/work/yfs/yfs-named-by-ai-d10-poster.jpg</video:thumbnail_loc><video:title>How Young Fashion Show got named by AI</video:title><video:description>10 search and AI crawlers let in, a map for AI assistants, 22 kinds of structured data, then 41 real buyer questions across 7 AI assistants. Before launch ChatGPT named the show in 29; ten days after launch, in 34.</video:description><video:content_loc>https://project66studio.com/media/work/yfs/yfs-named-by-ai-d10-720.mp4</video:content_loc><video:duration>32</video:duration><video:publication_date>2026-10-24T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/personal-brands/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/pb/p66-pb-film2-cover.jpg</video:thumbnail_loc><video:title>Personal brands film: they know your name</video:title><video:description>2 in 3 speakers say finding speaking work is their biggest challenge.</video:description><video:content_loc>https://project66studio.com/media/pb/p66-pb-film2-1080.mp4</video:content_loc><video:duration>24</video:duration><video:publication_date>2026-10-20T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
<url><loc>https://project66studio.com/software-tech/</loc>
<video:video><video:thumbnail_loc>https://project66studio.com/media/sw/p66-sw-film5-cover.jpg</video:thumbnail_loc><video:title>Software and AI film: they see the product</video:title><video:description>94% of B2B buyers rank their shortlist before they speak to a vendor.</video:description><video:content_loc>https://project66studio.com/media/sw/p66-sw-film5-1080.mp4</video:content_loc><video:duration>31</video:duration><video:publication_date>2026-10-20T09:00:00-04:00</video:publication_date><video:family_friendly>yes</video:family_friendly></video:video>
</url>
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