A speaker website rebuilt around every side of the work: Olia Stasiuk

Insights · Our work · Personal Brands ·

This is our work for personal brands: the website of Olia Stasiuk, keynote speaker on AI for human performance, bestselling author and educator, and our founder. Many personal brands are speaker, author, educator and mentor at once, yet people rarely see more than one side. This website had to show every side, without losing anyone on the way.

The starting point

She had built a lot: keynotes on international stages, a bestselling book, programs and a course. The old website showed all of it like a scrapbook: collages, a long CV, and on the speaking page, a single button to "Discover latest podcasts". An organiser ready to book had nowhere obvious to go.

The people who open a speaker's website are usually close to deciding, checking one last time before they book, enrol or reach out. Every page has to answer them fast.

The website, page by page

We rebuilt it around the people who arrive and the next step each of them should take: organisers come for the talk, readers for the book, professionals for the course. On every image, the old website sits on top and the new one below.

The old homepage, a collage of photos, above the new homepage: AI educator, keynote speaker, bestselling author.
Homepage. A collage became one clear line, AI educator, keynote speaker, bestselling author, so visitors know in seconds who she is, with every offer one tap away.
The old homepage scrolled down like a scrapbook, above the new homepage showing The Performance Code, the AI Growth Code and speaking side by side.
Every offer in one place. From a scrapbook to every offer side by side: the flagship program, the course and speaking.
The old speaking page with a list of topics, above the new speaking page: AI for human performance, on global stages.
Speaking. A list of topics became a reason to book: her signature subject, AI for human performance, shown on the global stages where it has already worked.
The old about page with a CV in paragraphs, above the new story page: built from zero, seen on global stages.
Story. A CV in paragraphs became her story, from zero to global stages, the part people remember and repeat when they recommend her.
The old results section titled What else, above the new testimonials page: the pattern people remember.
Results. "What else?" became testimonials: what people say after working with her, so a new visitor hears it from someone like them.
The old book page with only the cover, above the new book page for the 66 Days Success Formula with readers' words.
The book. A cover became a reason to buy it: what the 66 Days Success Formula changes, and what readers say about it.
New pages: the flagship program The Performance Code and a free course that turns AI into a professional advantage in 60 minutes.
New pages that sell the next step. A free course that turns AI into a professional advantage in 60 minutes, leading to the flagship program, The Performance Code: the funnel from a free first step to the paid program.
The old speaking page with a single podcast button, above the new enquiries page for speaking, media and press, answered within 48 hours.
Booking. "Discover latest podcasts" became one enquiries page for speaking, media, press and events, answered within 48 hours.

The funnel for cold leads

A new visitor starts with a free 22-question assessment that scores their AI level out of 100. From there, they can enrol in a free 5-lesson course with a certificate at the end. By the time they finish, they have seen the quality of her work first-hand, and the paid program is the natural next step.

Under the surface

Six ways in from the homepage put each side of her work one tap away. 115 layout rules let every page reshape itself for any phone or laptop, in English and Ukrainian. Behind it: 305 steps of design, development, set-up and testing, 22 redirect rules so old addresses still land and Google keeps them, and 16 pages tested for accessibility with 0 issues.

How the speaker website was builtSix ways in from the homepage, 115 layout rules for every phone and laptop in English and Ukrainian, a free 22-question assessment and a 5-lesson course that lead to the paid program, 305 steps, 22 redirect rules and 16 pages tested for accessibility with 0 issues.
One talk on stage, turned into the next bookingThe brief: turn one talk on stage into the reason they book the next one. AI for Human Performance, on 35+ stages: her real IT Arena moment with her own sound, her stages, and the booking card.

What we make for personal brands

  • Speaker, author and coach websites with a way in for every side of the work
  • One clear booking and enquiries page for organisers, media and press
  • Lead generation funnels: a free first step that leads to the paid program
  • Videos cut from your own talks, and AI avatar videos for courses
  • Pages written so ChatGPT and Google's AI can name you when an organiser asks who to book

See it all on the personal brands page, or read what a speaker website needs to get booked.

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