All industries
What a website costs in 2026
Builder, freelancer, agency or studio: the honest comparison, what changes the price, and where we sit.
Insights
Practical notes on websites, videos and sales, by industry.
Hospitality
How to get your restaurant found in Google and recommended by AI
Where Google, ChatGPT and other AI assistants get restaurant answers, what to fix first on your profile, menu and reviews, and what nobody can promise.
All industries
Your website gets traffic but no enquiries: what to check first
Your site gets visits but no enquiries. Seven common causes, from an unclear offer to slow follow-up, and a 10-minute self-check you can do today.
Personal brands
A speaker or author website that gets booking enquiries
What event planners and speaker bureaus look for before they call: a short video, clear topics, past stages, a one-sheet, a fee signal and an easy form.
Software & AI
Make your software's value clear in the first minute
A first-minute test for SaaS and AI homepages: an outcome headline, a short demo video, real proof, a pricing signal and one main button. Plus what to fix.