What a website costs in 2026
A new website can cost a few hundred dollars or tens of thousands. The price depends mostly on who builds it and how much of the work they take off your hands. Here is an honest comparison of the four usual choices, so you can pick the right one, even if it isn't us.
The four choices, side by side
| Website builder | Freelancer | Agency | Project 66 Studio | |
|---|---|---|---|---|
| Typical cost | $19 to $99 a month (Squarespace, billed yearly), plus your time | Median $15 to $30 an hour on Upwork, more for a full custom site | Most projects under $10,000; average about $38,000 (Clutch) | From $799 for a new website or rebuild |
| Who does the work | You | One person, usually design or code | A full team, with account managers | One team: design, words, videos and setup |
| The words on your site | You write them | Usually you write them | Included, or a separate copywriter | Written with you, aimed at the buyer |
| Videos | Not included | Rarely | Usually a separate team or partner | Made by us, priced separately |
| Google and AI search | Basic settings | Depends on the person | Often a separate monthly service | Available on any website, part of the price |
| Follow-ups and automations | Add-on apps you set up | Rarely | Sometimes, at extra cost | Available: email, text, booking, CRM |
| After launch | You keep it up to date | Hourly, if they're available | Retainer | Care plans at $79, $179 or $549 a month |
| Best for | A simple site you have time to build yourself | A clear, small job with a tight budget | Large companies with big budgets | Businesses that want the site to bring in buyers, without agency costs |
Market figures are typical ranges from public sources (listed at the end), checked October 2026. Prices change; always ask what is included.
Is $1,500 a good price for a website?
It can be, for a small site with a clear brief. Ask what it includes: how many pages, who writes the words, whether it works well on phones, whether Google and AI search are set up, who owns the site, and what happens after launch. A low price that leaves you with no copy, no search setup and no one to call can cost more later.
What changes the price
- The number of pages, and landing pages for ads
- Videos and photos
- Animation and interactive parts
- Booking, a shop or member areas
- Connections to your CRM, email or payments
- Google and AI search setup
- Extra languages or markets
What it costs each month
Expect to pay for hosting, a domain, updates and small edits. Hosting alone ranges from a few dollars to hundreds a month, depending on the site. Builder plans include hosting, but not your time.
Where we sit
A new website or rebuild with us starts from $799. Care plans are $79, $179 or $549 a month and cover hosting, updates, edits and checks; Growth Care also adds one fix every month aimed at getting more enquiries. Every project also gets a brand book, a messaging guide and a buyer journey map to keep. Once we understand your project, we send an exact price within 72 hours.
Build your plan See all prices
Sources
- Squarespace, Pricing (read 21 Oct 2026).
- Upwork, How much does it cost to hire a web designer? (read 21 Oct 2026).
- Clutch, Web Design Pricing (updated 21 Sep 2026).
- Shopify, How Much Does a Website Cost? (4 Sep 2026).