Maison Vérane: how to sell a $145 perfume online to people who can't smell it
Maison Vérane is our work for fragrance and beauty: a Paris perfume house and its first scent, Rouge No. 6, taken through everything we build for a sale, from the logo and the product films to the product page, the sample and the reorder.
The brief
"Sell a $145 perfume online, to people who can't smell it." Online, a buyer can't try the scent, feel the bottle or hear a compliment. That is where most fragrance pages lose them: a beautiful photo, a list of notes, and a price.
The last step is where most sales are lost: 70% of online carts are left before checkout, according to Baymard Institute, usually because of unexpected costs, a delivery date that is too far away, an unclear returns policy or a forced sign-up.
Making a scent visible
So we started with what a screen can't give the buyer, and made it visible. First, a rose you can almost touch. Then amber you can feel warm, and smoke that stays in the air. Finally, the moment someone leans in and asks what you are wearing. That moment is what people actually pay for. After it, the product page only has to close the sale.
The product film and the logo film
After the click
The product page answers the last questions before checkout: the size, the scent notes, the price, delivery and returns, shown before the bag. Any order can start with a sample at home. A follow-up email and text bring the buyer back to the full bottle, and to book time with a fragrance advisor.
What we make for fashion and beauty brands
- Product films, 3D and AI films that show what buyers can't touch or smell online
- Product pages and websites that answer the buyer's last questions before checkout
- Social media content with a reason to buy
- Sample, restock, reorder and abandoned-bag messages by email, text and AI
- Pages written so ChatGPT and Google's AI can name the brand when someone asks what to buy
See it all on the fashion and beauty page, and our client work for Young Fashion Show.